Branded Content

Citibank x Basquiat Exhibition

In an effort to make Citibank more relevant in the arts & culture space, we partnered with Citi to create a social media campaign to generate awareness around the Basquiat exhibition held in NYC and encouraged fans of Basquiat to attend one of the most popular art exhibitions of 2022.

Citibank x Basquiat Exhibition

In Citi's initiative for 2022’s President's Cup centered around financially supporting and amplifying minority-owned golf brands that focused on making the game approachable and more representative of American culture. We recruited and worked with three black-owned businesses, most notably one of them being Eastside golf, to spotlight their involvement in the game today.

To help bring this story to life, I highlighted a moment in each of the brand’s past where they rose to meet a challenge that was put in front of them and how they could help make a positive change in the golf industry, which, ultimately, helped pave the way to start their brand. From script & storyboard to location scouting, shoot & post-production completion, the Superfly team managed it all in a very short time span. The final product aired during NBC’s coverage of the President’s Cup.

Storelli Soccer

Storelli is a next-gen brand producing key products to help soccer athletes achieve next-level performances on the pitch without the fear of potential injuries. Leveraging my soccer expertise, both as a former player and my MBA studies of a soccer consumer’s behavior, my goal was to provide creative and authentic campaigns to help the next wave of soccer players identify Storelli as “The Soccer Brand of the Future.”

LOYAL AMERICANS

Loyal Americans was a start-up high-end men’s fashion brand looking to develop a social media page that would attract young, successful, male demographic in key cities across the world. Their collection titled the “Believe Collection” was a key component in the message of each photo and product in an effort to promote “believing and pursuing your dreams.” I created the social page from scratch, leading the brand voice, tone, look & feel, as well as the recruitment of influencers to promote the brand on their page. Page grew up to 10K followers in just a month of its inception.